Mediapedia: Get Heard

Mediapedia is a collaborative guide to the many communication mediums through which we can work together and reach audiences to organize towards a better world.

What are media?

Mediums are methods of communicating with audiences and spreading ideas like talking and podcasting. Many mediums are accessible to all for little time and effort.

Media are applied uses of particular mediums like RantRadio and CNN.

The Media refers to all the agenda-setting media sources that are either "tainting our collective unconscious" with "mind-control propaganda" or "informing consumers" and "promoting democracy" depending on which media you believe.

Medium Descriptions

Each medium is described and explained.

DOSPEC Media Tech

What technology is needed to use the media effectively.

Media Examples

Each medium has links and case studies that exemplify how to do it well and how to do it wrong.

Mediums are personal too

Interpersonal communication and group organizing involves mediums like talking and videoconferencing just as large-scale campaigns use mediums like podcasting and advertising.

Ideapedia.org: Get Ideas

Learn how people think, what people believe and what you can do about it.

The Ideapedia is a model of how influence works and a database of ideas and groups that shape the fate of the world.

You can use Ideapedia to explore your own ideas and your options for making a difference by standing up for what you believe in.

Spread Empowerment

Learn media by sharing the Spread Empowerment campaign.

Our diverse efforts to promote empowering culture provide excellent examples of how to use each medium to full effect as part of a combined strategy.

Retail

Selling things is one form of media.

PR Campaigns

Full-Spectrum Countercriticism

A truly open advocacy should address every single piece of propaganda it opposes to give its members confidence that they are not afraid of the truth.

Media Companies

A database of media outlets and operatives. Register your outlets here.

Media Literacy

Media Tips

"17. Use article marketing. Write quality articles and give them away at various article directories like EzineArticles. While this can get you some freebie links, your efforts will be even more successful if you can email bloggers directly and ask them to cover the article on their own site."

—99 Branding Tips

Online Media

Online mediums are collectively called “new media” because their influence is ascending by stealing audiences from “old media” like newspapers

MASS MEDIA

Mass media are able to reach large audiences with centrally crafted messages through channels like broadcasting and printing.

Being a Writer

Getting published

Writing agents.

PRINT MEDIA

Print is the oldest and most historically influential mass media. The movable type has been credited as the single most important invention of the millennium.

Media Literacy Book

Mediapedia has Media and Culture, an excellent book, online

Newest Mediums

Medium	Description
Mud Stenciling	Mud stenciling substitutes removeable mud instead of damaging spraypaint.
Glowing	Glow-in-the-dark messages stay visible at night, attracting extra attention.
Moss Graffiti	Create green and growing graffiti that is beautiful and removeable
Presenting	Presenting is public speaking combined with projector visuals and other theatrics.
Journalism	Data does not contain og_description

All Mediums A-Z

Medium	Description
Basic Mechanics	Fixing most mechanical thing
Animating	Animation can spice up any visual presentation in web pages and videos.
Audio Streaming Server	Streaming audio with icecast
Avataring	Creating avatars for IMing, foruming and gaming is like communicating with clothing but in virtual reality
Awarding
Banner Dropping	Releasing large banners over highly trafficked public spaces
Bindering
Blogging	Data does not contain og_description
Boycotting	The act of abstaining from using, buying, or dealing with someone or some organization as an expression of protest or as a means of coercion.
Boycotting	Communicating a message about a company by refusing to purchase their goods and services
Branding	Branding is the creation of an image for something
Broadcasting	Data does not contain og_description
Buzzword Bingo
Calling	Phoning people up is often the surest way to reach them to announce events and discuss activities
Campaigning	Data does not contain og_description
Campus Repping	Students willing to organize and promote a cause with other students on campus can have fun meeting people and learning leadership while doing good.
Card Recruiting	Recruitment carding is poaching noticeably talented employees you encounter by giving them cards thanking them for good service and offering them a jo
Carding
Chalking	The concrete fields are your billboard.
ClubFlyers.com	ClubFlyers.com will send you 500 free glossy 4x6" postcard flyers with their marketing on the backside.
Cold Calling	Using the telephone networks to initiate communication with a variety of audiences without their initiation.
Comics	Comics are a powerful medium because they combine the visual storytelling power of movies with the simplicity of the printed page.
Countering
Covert Channels	Hiding communication in a normal channel of communication
Craftivism	Using arts and crafts to promote an idea
Crowdfunding	Crowdfunding, inspired by crowdsourcing, describes the collective cooperation, attention and trust by people who network and pool their money.
Culture Jamming
Daymaking	Making a special recurring day of the year, month or week to observe an event is a great way to create a new tradition.
Debating
Demonstrating
Desktopping
Digging
Discing
Disinvesting	Communicating a message by a coordinated economic strike
DJing	DJing is a way for music lovers to promote their favorite music by entertaining dancers and partiers at clubs and events.
Dollaring
Door Hanging	Mini-flyers designed to be hung on doorknobs.
Droplifting	Droplifting is the act of inserting one's own (often homemade) media into media distribution facilities (such as retail outlets).
Easter Egging
Event Organizing	Events take you and your message directly to the people.
Facebook	social networking website
Flagging	Flags are a truly epic way to display your most cherished symbols for the world to see.
Flickr	Flickr lets you put your photos online in a way people can see what you've been up to
Flyering	Flyering is distributing simple paper materials with pertinent information about your message
Fundraising	Fundraising means gathering the money a project needs to succeed
Glowing	Glow-in-the-dark messages stay visible at night, attracting extra attention.
Group Organizing
Idea Carding
Indymedia	Indymedia is an independent journalism network where you can post news stories
Inserting	Inserting is the practice of putting cards, flyers, discs and other small materials into books and mags by slipping them inside for readers to find.
Interviewing
Inviting
Journalism	Data does not contain og_description
Laser Graffiti	Laser graffiti temporarily puts your message up on a tall building from miles away.
Listserving	Listserves allow groups to email each other with open or moderated mailing lists
Meeting
Moss Graffiti	Create green and growing graffiti that is beautiful and removeable
Mottoing	Promoting a good motto can say a lot about you in few words
Mud Stenciling	Mud stenciling substitutes removeable mud instead of damaging spraypaint.
Music
Music Video Screencasting	Music videos can contain screencasts that show you how to buy the song or take some other positive action related the song's message.
Naming	A good name can really help and a bad one can really hinder
Net Media
Newsing
Nonviolence
Notebook Skinning	Notebook Skinning turns your computer into a billboard for art and messages
Parodying	Making fun of something by imitating it in an over-the-top way
Patching	Designing and wearing patches on clothing and bags is a good way to cover up logos, repair holes and spread messages all at once
Photography	Images have power and taking compelling photographs can add a lot to your communications
Pledging
Plugging	plugging something you like to get the word out about it
Podcasting
Postering	Postering is putting up large posters in visible locations where people will see them and receive the message. Postering around town beautifies city.
Presenting	Presenting is public speaking combined with projector visuals and other theatrics.
Publishing
Question & Answering
Quoting	Voltaire may be right that "a witty quote proves nothing" but a command of apt quotes can make your points powerfully.
Radio
Radio Rebuttal	Community radio stations have an obligation to give you airtime to rebut what you have heard
Refridgerator Poetry	Refridgerator Poetry
Removabling	Removabling is putting up street art that is easily and cleanly removable so that people might take it home to keep instead of painting over it
Ribboning	Ribboning campaigns promote awareness of a message with symbolic ribbons such as web images, lapel pins and car magnets
Rioting	A massive disorganized crime wave
Screencasting	A video screen capture to demonstrate how to do something on the computer
Second Life Podcasting	Creating podcast audio and video shows using Second Life as a virtual reality recording studio with guests and audience
Second Lifing	Virtual reality is a new world through which to communicate and build things
Shirting
Sign Carrying	Carrying signs is a great way to send a loud an clear message at crowded rallies and protests
Signing	Signing puts signs where people can see them to send a message
Skateboard Designing	Skateboard designs with eye-catching images catch people's attention and can sometimes spread like wildfire through the skating community.
Skypecasting	Want to do a lecture on your chosen subject? Skypecasts are large, hosted calls on Skype.
Social Networking
Speaking	Effective public speaking is a powerful asset for anyone who needs to address audiences and exert inspiring leadership.
Stenciling
Stickering
Submissioning	submissioning
Tabling: Set Up & Talk
Talking
Television
Texting
Trouble Ticket	A trouble ticket
Video Letter Writing
Videoing	Video is a medium whose audiovisual power merits the effort it takes to produce.
Viral Video	Spreading viral videos can get your message out to millions of people one friend and forwarded email and IM at a time
Word of Mouth
World of Warcraft	Preaching to the apathetic about the wonders of the Big Blue Room.
Writing
YouTubing
Zine Cover	A holding cover for a zine or a pile of zines
Zinecasting	Zinecasting is a periodical PDF publication people can subscribe to through the Net using apps like iTunes.
Zineing	Zines are DIY publishing: one-time or regularly published booklets smaller in scope than books or magazines

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